The Jessie Reyez Case Study with Co-Manager Mauricio Ruiz
Jessie Reyez’s debut album, Before Love Came To Kill Us, was predicted to sell 15,000 units its first week. But the savvy business and marketing strategies implemented by co-manager Mauricio Ruiz and his team nearly doubled those projections. Within a week, everyone in the music industry was forced to sharpen their digital efforts if they …
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