While it may not be every artist’s dream to headline major music festivals or perform on late-night television, most aim to make a product that resonates with enough people to sustain a living. Many find themselves trying varying formulas of marketing campaigns, ad buys, and PR strategies to “get themselves out there.” But what if …
In 2021, artists and teams have more power than ever to increase the visibility of their brand along with the value it holds in the music marketplace. E-commerce titan Shopify defines brand equity as a “term that describes a brand’s value. That value is determined by consumer perception of and experiences with the brand. If …
For over half a decade, Chance the Rapper and Pat Corcoran stunned, inspired, and proved wrong an entire industry of veterans by challenging the status quo of the music business. But their public fallout caused an onslaught of thoughts and opinions from spectators, including a notion that the two’s situation should serve as a cautionary …
Managing Deadmau5 Independently with Dean Wilson Read More »
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