TIDAL is expanding access to every fan, and experimenting with new royalty distribution models, and new ways for fans to support artists directly simply by listening. Starting today, everyone can access HiFi sound for $9.99 (price varies globally), because there’s nothing like your fans being able to hear your tracks as you intended them to …
While it may not be every artist’s dream to headline major music festivals or perform on late-night television, most aim to make a product that resonates with enough people to sustain a living. Many find themselves trying varying formulas of marketing campaigns, ad buys, and PR strategies to “get themselves out there.” But what if …
In 2021, artists and teams have more power than ever to increase the visibility of their brand along with the value it holds in the music marketplace. E-commerce titan Shopify defines brand equity as a “term that describes a brand’s value. That value is determined by consumer perception of and experiences with the brand. If …
For over half a decade, Chance the Rapper and Pat Corcoran stunned, inspired, and proved wrong an entire industry of veterans by challenging the status quo of the music business. But their public fallout caused an onslaught of thoughts and opinions from spectators, including a notion that the two’s situation should serve as a cautionary …
Managing Deadmau5 Independently with Dean Wilson Read More »
Tyler, the Creator’s fifth studio album, IGOR, was delivered to the world as an entry point into a sophisticated universe. It was a project with enough depth to spark internet deep-dives for answers to motifs and symbols. But beyond its creative significance, Tyler was also able to seamlessly weave in concepts often relegated to start-up …
Using Tyler, The Creator’s ‘IGOR’ to Guide Your Buyer’s Journey Read More »
Some say it takes ten years to become an overnight success. But in 2016, a well-traveled military kid named Khalid was able to change his life when he released “Location” as a teenager. “The first thing that he told me was, ‘I don’t want to be put in a box,’” said manager, and CEO of …
Building the Career of a Global Star with Manager Courtney Stewart Read More »
Jessie Reyez’s debut album, Before Love Came To Kill Us, was predicted to sell 15,000 units its first week. But the savvy business and marketing strategies implemented by co-manager Mauricio Ruiz and his team nearly doubled those projections. Within a week, everyone in the music industry was forced to sharpen their digital efforts if they …
The Jessie Reyez Case Study with Co-Manager Mauricio Ruiz Read More »
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